Ready to take your blog to the next level? Check out these tips for Landing a Sponsored Post
When I first started blogging I had no idea that people actually made money from blogging. I mean how crazy is that right? Now that I am a few years into and have started taking my blog more seriously I am excited by the possibilities. It’s such a blessing to be able to work at home and do something that I love. But with adding sponsored posts to the mix comes more responsibility because I only want to do posts that bring value to my readers. Today I wanted to share some tips for landing that sponsored post!
- Consider your readers– This is important no matter what you’re posting, but always consider your readers when thinking of sponsored post content. They are after all the reason you write. So will working with this brand bring value to your readers? Will it be something that they enjoy reading about? I do a lot of recipes and DIY posts. So if I were to take on a sponsored post about coupons and deals it wouldn’t relate well to my core audience.
- Know your readers– When applying to a sponsored post it’s really important to know your readers. Dig into your analytics and know who your readers are. Are they mainly women or men? What ages are they? Then take this information and put it into your pitch. Brands want to know who these posts are going to reach so let them know how and why this post would appeal to the readers of this demographic.
- Have a creative pitch– It’s easy to just say I would use this product to make a recipe. But I’ve found it’s far more effective to have a specific idea. So when you see that sponsored post, take a day or two (if time allows) to consider a specific recipe or craft that you would make using the product. Go into detail and pitch your idea with all the enthusiasm you have for it!
- Put your best food forward– When they ask for your recent posts pick ones that are most applicable and are your best posts. Include more than one post example to give them a good idea of what you can do, your writing style and your photography. Also look for posts that have good engagement on them to share as well.
These are four tips to get you started with applying to sponsored posts. It’s so exciting when you start receiving them and are able to grow your brand through these posts. But remember to always stay true to your readers and your brand with the posts you do and the brands you work with.
If you’re looking for some agencies to work with for sponsored posts these are a few of my favorites! I’ve included my personal referral link on a few so if you sign up I’ll receive a small commission at no charge to you!
- Social Fabric/Collective Bias
- Clever Girls Collective
- Linqia *This is my personal referral link*
- Pollinate Media
- Weave Media
- Izea *This is my personal referral link*
- Massive Sway
I’d love to hear if you’ve done sponsored posts on your blog? And your tips for pitching and landing them?
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These are great tips! Thanks for sharing.
Getting sponsored posts takes time, in my opinion. I have just started to get more organized with my media kit and all of that, so I’m seeing better results. But – it is a bit of work! 🙂
Karen | GlamKaren.com
It really does take time! And it’s so important to have a good solid foundation with your blog and media kit before you start applying!
Robin Rue (@massholemommy) says
These are really great tips! They are surely going to help all the newbie bloggers out there who are wondering how to do this.
Michelle @ Sunshine and Hurricanes.com says
This is excellent information! I love how you clearly outlined all of the process, I’m ready to craft a new pitch today!!!!
Heather lawrence says
I am going to try this today and see what I can snag for myself.
I have received a few things before in the mail to review but I would love to take my blog to the next level.
Thanks for the tips. I’ve tried using influencer programs and they’ve helped me generate some income for my blog. However, I find more freedom when I personally reach out to brands. There’s more flexibility and you can get a lot more creative.
And most importantly, you don’t need XX amount of followers. If you offer them value in your work and why they should work with you, there’s no need to have millions of followers on X,Y, and Z networks.
Love the platforms that you listed! They were some of my first sponsored posts and I know your readers will have success with your tips!
These are great tips! I’ve done sponsored posts before but want to start doing them more often.
Ana De- Jesus says
I have recently started doing sponsored posts but I will never take ones that will pay me less than a certain amount for the amount of the work they expect me to do. Also as you say you need to think about your audience!
April G says
Great tips. I write sponsored posts on occasion and I’m happy with my posts so far. I need to check out the ones I haven’t heard of yet.
colette @ restyle it wright says
these are great tips! My blog isn’t at a point for sponsored posts but I’ve definitely thought about what it would look like!
Beeb Ashcroft says
People freak out all the time that I know and work for people who make money from blogging. Although there are tons of bloggers out there, I think it is still a fairly new and amazing concept.
I really enjoy working with Collective Bias. It is important to always do your best.
These are all such great tips! I use all of these companies and really love a lot of them! Thanks for the tips!
jill conyers says
I have developed wonderful long term relationships with brands. My tip. Develop authentic relationships naturally. It takes time but it’s so worth it. Also, over deliver. They notice!
Deb- It's me, debcb! says
I agree, you have to stay true to your readers. I’ve taken a couple of LBL posts that I really worried about how to present the info. I just had fun and it worked out.
Rose Sahetapy says
Great tips especially newbies like myself. So far blogging for me as the actual way to fill my need to write, but never know in the future.
krystle cook says
I love you idea of being more detailed in pitches. That is something I often forget to do. Thanks for helping me up my game.
tp keane says
Such a fabulous post. I honestly didn’t know any of these sites were out there. Now if there was one for books… i’d be sorted.
These are some great tips and I love all of those networks!
I’m horrid at pitches. I often have to feel and see a product before I can come up with a creative idea – not so great when writing pitches! Some companies I have worked with ask for such a short pitch that I often have to condense a lot, and that doesn’t seem great either 🙂
Ooooo these are some great tips!!!! I swear it’s all about the pitch! You have to completely nail it with your idea!
Such a great and useful post! The main problem I faced with some the agencies you’ve featured is that they or the brands they work with want a US resident and it doesn’t work for me at all (
I have done sponsored posts. Why don’t brands want you to say that it is sponsored though? Some do, some don’t… I would love to make more money this way.
Great tips! I totally agree with the “know your readers” tip. It is so important to understand your audience and sync with them. Unless you can strike a chord with your readers and viewers, you will not be able to increase the blog traffic neither will you be able to promote your blog. Great post!
Writing sponsored posts is not easy, so I will always take more advice! I think knowing your readers is the most important thing.
I’ve only recently started thinking about monetizing my blog. I’m excited to start looking for more sponsored campaigns.
Im a new blogger, so I am not at that level yet. But I am excited to get there, hopefully I will be successful enough to land some sponsored posts.
Natalia Pessoa says
I really want to land a sponsored post but at the same time I feel I’m not ready.