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Love, Pasta, and a Tool Belt

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February 29, 2016 By Emily 30 Comments

Landing a Sponsored Post

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Ready to take your blog to the next level? Check out these tips for Landing a Sponsored Post

Ready to take your blog to the next level? Check out these tips for Landing a Sponsored Post- Love, Pasta and a Tool Belt | blogging tips | blog ideas | sponsored posts |

When I first started blogging I had no idea that people actually made money from blogging. I mean how crazy is that right? Now that I am a few years into and have started taking my blog more seriously I am excited by the possibilities. It’s such a blessing to be able to work at home and do something that I love. But with adding sponsored posts to the mix comes more responsibility because I only want to do posts that bring value to my readers. Today I wanted to share some tips for landing that sponsored post!

  1. Consider your readers– This is important no matter what you’re posting, but always consider your readers when thinking of sponsored post content. They are after all the reason you write. So will working with this brand bring value to your readers? Will it be something that they enjoy reading about? I do a lot of recipes and DIY posts. So if I were to take on a sponsored post about coupons and deals it wouldn’t relate well to my core audience.
  2. Know your readers– When applying to a sponsored post it’s really important to know your readers. Dig into your analytics and know who your readers are. Are they mainly women or men? What ages are they? Then take this information and put it into your pitch. Brands want to know who these posts are going to reach so let them know how and why this post would appeal to the readers of this demographic.
  3. Have a creative pitch– It’s easy to just say I would use this product to make a recipe. But I’ve found it’s far more effective to have a specific idea. So when you see that sponsored post, take a day or two (if time allows) to consider a specific recipe or craft that you would make using the product. Go into detail and pitch your idea with all the enthusiasm you have for it!
  4. Put your best food forward– When they ask for your recent posts pick ones that are most applicable and are your best posts. Include more than one post example to give them a good idea of what you can do, your writing style and your photography. Also look for posts that have good engagement on them to share as well.

These are four tips to get you started with applying to sponsored posts. It’s so exciting when you start receiving them and are able to grow your brand through these posts. But remember to always stay true to your readers and your brand with the posts you do and the brands you work with.

If you’re looking for some agencies to work with for sponsored posts these are a few of my favorites! I’ve included my personal referral link on a few so if you sign up I’ll receive a small commission at no charge to you! 

  • Social Fabric/Collective Bias
  • Clever Girls Collective
  • Linqia *This is my personal referral link*
  • Pollinate Media
  • Weave Media
  • Izea *This is my personal referral link*
  • Massive Sway

I’d love to hear if you’ve done sponsored posts on your blog? And your tips for pitching and landing them?

Wanting to start your own blog? Check out How to Start a Blog in 3 Easy Steps!

Thinking about starting a blog? I can help with How to Start a Blog: In 3 Easy Steps- Love, Pasta and a Tool Belt | blogging tips | blog ideas | small business | DIY |

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Filed Under: Blogging Tagged With: Blog, blog ideas, Blogging, sponsored posts

Reader Interactions

Comments

  1. Christine says

    February 29, 2016 at 9:41 am

    These are great tips! Thanks for sharing.

    Reply
  2. karen says

    February 29, 2016 at 10:08 am

    Getting sponsored posts takes time, in my opinion. I have just started to get more organized with my media kit and all of that, so I’m seeing better results. But – it is a bit of work! 🙂
    Karen | GlamKaren.com

    Reply
    • Emily says

      February 29, 2016 at 10:09 am

      It really does take time! And it’s so important to have a good solid foundation with your blog and media kit before you start applying!

      Emily

      Reply
  3. Robin Rue (@massholemommy) says

    February 29, 2016 at 10:09 am

    These are really great tips! They are surely going to help all the newbie bloggers out there who are wondering how to do this.

    Reply
  4. Michelle @ Sunshine and Hurricanes.com says

    February 29, 2016 at 10:27 am

    This is excellent information! I love how you clearly outlined all of the process, I’m ready to craft a new pitch today!!!!

    Reply
  5. Heather lawrence says

    February 29, 2016 at 10:50 am

    I am going to try this today and see what I can snag for myself.
    I have received a few things before in the mail to review but I would love to take my blog to the next level.

    Reply
  6. Fatima says

    February 29, 2016 at 12:38 pm

    Thanks for the tips. I’ve tried using influencer programs and they’ve helped me generate some income for my blog. However, I find more freedom when I personally reach out to brands. There’s more flexibility and you can get a lot more creative.

    And most importantly, you don’t need XX amount of followers. If you offer them value in your work and why they should work with you, there’s no need to have millions of followers on X,Y, and Z networks.

    Reply
  7. Jaclyn says

    February 29, 2016 at 2:04 pm

    Love the platforms that you listed! They were some of my first sponsored posts and I know your readers will have success with your tips!

    Reply
  8. karissa says

    February 29, 2016 at 4:36 pm

    These are great tips! I’ve done sponsored posts before but want to start doing them more often.

    Reply
  9. Ana De- Jesus says

    February 29, 2016 at 5:01 pm

    I have recently started doing sponsored posts but I will never take ones that will pay me less than a certain amount for the amount of the work they expect me to do. Also as you say you need to think about your audience!

    Reply
  10. April G says

    February 29, 2016 at 6:44 pm

    Great tips. I write sponsored posts on occasion and I’m happy with my posts so far. I need to check out the ones I haven’t heard of yet.

    Reply
  11. colette @ restyle it wright says

    February 29, 2016 at 6:54 pm

    these are great tips! My blog isn’t at a point for sponsored posts but I’ve definitely thought about what it would look like!

    Reply
  12. Beeb Ashcroft says

    February 29, 2016 at 7:39 pm

    People freak out all the time that I know and work for people who make money from blogging. Although there are tons of bloggers out there, I think it is still a fairly new and amazing concept.

    Reply
  13. Stacey says

    February 29, 2016 at 9:26 pm

    I really enjoy working with Collective Bias. It is important to always do your best.

    Reply
  14. Debra says

    February 29, 2016 at 10:24 pm

    These are all such great tips! I use all of these companies and really love a lot of them! Thanks for the tips!

    Reply
  15. jill conyers says

    March 1, 2016 at 3:40 am

    I have developed wonderful long term relationships with brands. My tip. Develop authentic relationships naturally. It takes time but it’s so worth it. Also, over deliver. They notice!

    Reply
  16. Deb- It's me, debcb! says

    March 1, 2016 at 7:30 am

    I agree, you have to stay true to your readers. I’ve taken a couple of LBL posts that I really worried about how to present the info. I just had fun and it worked out.

    Reply
  17. Rose Sahetapy says

    March 1, 2016 at 9:20 am

    Great tips especially newbies like myself. So far blogging for me as the actual way to fill my need to write, but never know in the future.

    Reply
  18. krystle cook says

    March 1, 2016 at 9:26 am

    I love you idea of being more detailed in pitches. That is something I often forget to do. Thanks for helping me up my game.

    Reply
  19. tp keane says

    March 1, 2016 at 9:58 am

    Such a fabulous post. I honestly didn’t know any of these sites were out there. Now if there was one for books… i’d be sorted.

    Reply
  20. Sarah says

    March 1, 2016 at 11:58 am

    These are some great tips and I love all of those networks!

    Reply
  21. Heather says

    March 1, 2016 at 4:45 pm

    I’m horrid at pitches. I often have to feel and see a product before I can come up with a creative idea – not so great when writing pitches! Some companies I have worked with ask for such a short pitch that I often have to condense a lot, and that doesn’t seem great either 🙂

    Reply
  22. CourtneyLynne says

    March 1, 2016 at 7:27 pm

    Ooooo these are some great tips!!!! I swear it’s all about the pitch! You have to completely nail it with your idea!

    Reply
  23. Siniciliya says

    March 1, 2016 at 9:37 pm

    Such a great and useful post! The main problem I faced with some the agencies you’ve featured is that they or the brands they work with want a US resident and it doesn’t work for me at all (

    http://www.siniciliya.com

    Reply
  24. alexandria says

    March 2, 2016 at 2:57 pm

    I have done sponsored posts. Why don’t brands want you to say that it is sponsored though? Some do, some don’t… I would love to make more money this way.

    Reply
  25. Koninika says

    March 2, 2016 at 5:24 pm

    Great tips! I totally agree with the “know your readers” tip. It is so important to understand your audience and sync with them. Unless you can strike a chord with your readers and viewers, you will not be able to increase the blog traffic neither will you be able to promote your blog. Great post!

    Reply
  26. Becca says

    March 2, 2016 at 5:56 pm

    Writing sponsored posts is not easy, so I will always take more advice! I think knowing your readers is the most important thing.

    Reply
  27. Pam says

    March 2, 2016 at 11:20 pm

    I’ve only recently started thinking about monetizing my blog. I’m excited to start looking for more sponsored campaigns.

    Reply
  28. Jaimie says

    March 7, 2016 at 11:11 pm

    Im a new blogger, so I am not at that level yet. But I am excited to get there, hopefully I will be successful enough to land some sponsored posts.

    Reply
  29. Natalia Pessoa says

    March 10, 2016 at 2:00 am

    I really want to land a sponsored post but at the same time I feel I’m not ready.

    Reply

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Welcome!

Hey, I'm Emily and welcome to Love, Pasta and a Tool Belt!

I love to create delicious recipes and fun craft and DIY projects. My blog is where I blend it all together to make life delicious for you! I'm a wife, new mama, pasta lover, tv junkie, and a DIY addict.

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